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Ctrip data shows that since the end of November, the sales of ice and snow travel products have started. In the past week, the search volume of "skiing" on the platform increased by 50% month-on-month, and the search popularity of ice and snow related products continued to rise in December.The big consumption sector has become the strongest main line of the market.Citic Securities said that near the Spring Festival, the superposition policy is expected to heat up, and consumption is expected to usher in a new round of rebound and repair. CITIC Securities suggested that the consumption allocation should be progressive from both offensive and defensive to flexible varieties. In terms of both offensive and defensive, we can pay attention to consumer internet, dairy products with low valuation and high return, and mass catering that are expected to be the first to stabilize; In the aspect of flexibility, the catering supply chain, alcohol, human resources services, hotels and so on with obvious pro-cyclical characteristics are considered.

Huaxi Securities believes that in 2025, A-share earnings are expected to usher in an inflection point, with a high probability of technological growth assets, and revenue growth is expected to become the dominant factor in style allocation. The short-term "New Year's Market" has been launched, focusing on the value direction of the market before the year, and looking at the two main lines of domestic demand and advanced manufacturing after the year. It is expected that A shares will remain in a volatile state, and the "New Year's Market" configuration has a high winning rate.As for the market outlook of the brokerage sector, Guojin Securities said that in 2025, liquidity is expected to be further relaxed, which will improve the stability of the market, the improvement of economic fundamentals will be confirmed, and the stock market is expected to rise further, which will benefit the valuation and performance of the brokerage sector.Looking forward to the market outlook, Guohai Securities said that the upside of the index has been opened, and Hong Kong stocks, as the leading indicator, may be more flexible with the blessing of the Fed's interest rate cut. Stylistically, the market is dominated by stages at the end of the year, and the SSE 50 is at a low level relative to the small-cap style. The recent value style is expected to remain strong driven by "insurance capital allocation+policy expectation".

Yesterday, the big consumption sector "blossomed more", with retail, ice and snow tourism, food and beverage leading the way. At the close, among the retail stocks, more than 20 shares including Three Squirrels, Maoye Commercial, Zhongbai Group, Hangzhou Jiebai, Yimin Group, Cuiwei and Guangbai have daily limit.On the disk, the big consumer sector led the rise all day, with retail, ice and snow tourism, food and beverage, household items and other directions rising sharply; Real estate stocks performed in intraday trading, with Tiandiyuan and Hualian shares trading daily; The pharmaceutical biological sector was active at the beginning of the session, with Haixin shares, First Medicine and Panlong Pharmaceutical trading daily.On December 12th, the A-share market fluctuated all day, and the GEM index was relatively strong. At the close, the Shanghai Composite Index reported 3461.50 points, up 0.85%; Shenzhen Component Index reported 10,957.13 points, up 1.00%; Growth enterprise market index reported 2292.15 points, up 1.35%. The turnover of the Shanghai and Shenzhen stock markets on that day was 1,866.9 billion yuan, 90.5 billion yuan more than the previous trading day.